Freshfield latest

Four reasons why you need brand guidelines

Branding-guidelines-blogCreating and developing a new brand from scratch can be one of the most fun and inspiring projects a designer will ever embark on.

It’s an often time-consuming and intricate process, where the branding team has to really get to understand the values of the organisation or the objectives of a new product.

Much thought is given to colours, shapes, wording, taglines, dimensions, tone of voice and so on. The designer has to ensure the brand is relevant to the audience, has originality, avoids confusion with other brands, does not infringe copyright, or does not have the potential to upset or offend.

But one of the most important parts is consistency; making sure the finished product is accurately represented across all print, media and digital collateral.

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  • Aug 19 2014

The essential foundations of a successful PR campaign

PR-campaignAny PR campaign should start with a good brief, agreed and shared by all of those concerned, to provide focus and direction over a period of time.

This brief will set out the aims and objectives of the campaign, how it will be carried out, and ultimately, how success will be measured.

Initial objectives could be related to raising awareness through the media consumed by the target audience and securing X number of positive mentions in the national, local or trade press covering that sector.

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  • Aug 14 2014

Five reasons why bloggers can help your business

writing from tablet - webAn increase in quality online content through digital media has changed the way customers consume content, prompting businesses to react.

While the methods of communication have changed, we still live in a world of influence and as consumers we will only make a purchase, booking or enquiry based on solid reputations.  As a business, fully understanding the power of influential bloggers should therefore form a crucial part of your overall marketing campaign.

Here, we explore the top five reasons why influential bloggers are good for business:

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  • Aug 12 2014

Simple ways to protect your website against attacks

FF_Website securityFreshfield’s Andy Butler writes about the importance of protecting your website against hackers in our latest Digital Bootcamp blog.

When it comes to website security and protecting yourself against potential cyber-attacks from online criminals or hackers, no one is completely immune.

In 2011 the US Pentagon was hacked with thousands of files being stolen and in 2013 Chinese hackers breached Google to access sensitive information.

More recently it was reported that a security hole was found in SSL security certificates which meant that hackers could potentially access sensitive information. This so called Heartbleed bug affected about 17 per cent of secure servers and websites around the world including Amazon and Pinterest.

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  • Aug 7 2014

Freshfield shortlisted three times in CIPR PRide awards

CIPR_awardspostFreshfield has been shortlisted for three categories in the UK’s premier PR awards programme.

Freshfield’s current campaign for the £7.2million Lancashire Business Growth Hub (Boost Business Lancashire), has been nominated for the Integrated, Corporate & Business, and Public Sector campaigns of the year at the 2014 CIPR PRide Awards.

More than 350 of the UK’s leading public relations teams, consultancies and individuals have made the shortlists for the awards which recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and six English regions.

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  • Aug 5 2014

Branding and design: Why your workplace is your theatre

One of the most important things any business has to think about is branding. A brand identity is what makes your company unique, recognisable and engaging to your clients and customers.

However, it’s surprising how many businesses still overlook branding in their office or workspace.

Offices are not what they used to be – and that’s largely a good thing. New technology, as well as changing attitudes and working practices, have led to the likes of Google and Microsoft going all out with the design of their offices, installing slides, play areas and even indoor farms. They take this to a whole new level, blurring the boundaries of working and socialising.

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  • Jul 29 2014

Freshfield guides PHX Training to awards success

Caroline NolanPHX Training, a leading training company with centres throughout Lancashire and Cumbria, wanted to raise the profile of its work with Learndirect, the UK’s largest provider of skills, training and employment services.

Learndirect hosts the annual Inspiration Awards to celebrate the achievements of remarkable learners, businesses and training centres. PHX Training had strong stories to tell but in previous years had found the awards’ competitive nominations process to be a barrier to success. It approached Freshfield to help communicate PHX Training’s achievements to the judges, and build wider awareness of its work with the industry leading Learndirect.

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  • Jul 24 2014

Freshfield adds first-class Booth to PR team

Samantha Booth joins Freshfield as a PR Executive - web

Freshfield has bolstered its PR team with the appointment of Samantha Booth.

Samantha joins the consultancy as a PR executive after graduating from Liverpool John Moores University with a first-class honours degree in Business and Public Relations.

As part of her studies, Samantha completed 10 months’ experience within the NHS as a project co-ordinator where she supported stakeholder engagement initiatives, external communications and events.

The 23 year-old will support client PR, content marketing and social media programmes alongside Freshfield’s client directors and PR consultants.

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  • Jul 22 2014

The do’s and don’ts of email marketing

Email-marketing-webFreshfield’s Andy Butler shares his tips for email marketing success in our latest Digital Bootcamp blog.

Email marketing can be a powerful way to keep in touch with your customers and target audience. With the mind-set that it is a long term strategy of educating, informing and building trust, email marketing can be very effective. However, there is a fine line between doing things right and getting it wrong.

Here are some simple do’s and don’ts that will help guide you towards developing a successful email marketing campaign and avoiding some common pitfalls.

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  • Jul 17 2014

Save the apostrophe before it’s too late

save the apostropheA number of local authorities are proposing to discontinue using the apostrophe in new place names because they say it can be confusing.

This means Queen’s Walk would become Queens Walk, St Andrew’s Road would be St Andrews Road, and so on. Those behind the proposal argue that the apostrophe doesn’t really matter in this instance.

It follows the decision by High Street bookseller Waterstone’s to trade as Waterstones, removing the apostrophe in its trading name and logo, sparking outrage among some of its customers.

In the business of marketing communications, where content is increasingly the most important commodity whether through the internet, the press, newsletters or social media as examples, the language is everything.

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  • Jul 15 2014