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Freshfield adds first-class Booth to PR team

Samantha Booth joins Freshfield as a PR Executive - web

Freshfield has bolstered its PR team with the appointment of Samantha Booth.

Samantha joins the consultancy as a PR executive after graduating from Liverpool John Moores University with a first-class honor’s degree in Business and Public Relations.

As part of her studies, Samantha completed 10 months’ experience within the NHS as a project co-ordinator where she supported stakeholder engagement initiatives, external communications and events.

The 23 year-old will support client PR, content marketing and social media programmes alongside Freshfield’s client directors and PR consultants.

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  • Jul 22 2014

The do’s and don’ts of email marketing

Email-marketing-webFreshfield’s Andy Butler shares his tips for email marketing success in our latest Digital Bootcamp blog.

Email marketing can be a powerful way to keep in touch with your customers and target audience. With the mind-set that it is a long term strategy of educating, informing and building trust, email marketing can be very effective. However, there is a fine line between doing things right and getting it wrong.

Here are some simple do’s and don’ts that will help guide you towards developing a successful email marketing campaign and avoiding some common pitfalls.

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  • Jul 17 2014

Save the apostrophe before it’s too late

save the apostropheA number of local authorities are proposing to discontinue using the apostrophe in new place names because they say it can be confusing.

This means Queen’s Walk would become Queens Walk, St Andrew’s Road would be St Andrews Road, and so on. Those behind the proposal argue that the apostrophe doesn’t really matter in this instance.

It follows the decision by High Street bookseller Waterstone’s to trade as Waterstones, removing the apostrophe in its trading name and logo, sparking outrage among some of its customers.

In the business of marketing communications, where content is increasingly the most important commodity whether through the internet, the press, newsletters or social media as examples, the language is everything.

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  • Jul 15 2014

Five skills needed to succeed in PR

Daisy_Marcoms - web

After spending a week with the lovely people at Freshfield, I have discovered that PR covers a much broader range of topics than I had first thought. Not only do you need to be able to write eloquently but also you need a creative flair in order to work well with your clients. Here, I have compiled a list of skills that I think are the most important within PR, however these are just some of the traits which would be beneficial; there are many more…

Communication

In my opinion, communication is the most important skill needed in PR and marketing. Whether making phone calls, discussing propositions with clients, writing press releases or talking with team members, communication is crucial. This means you have to set out your objectives and make yourself understood.

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  • Jul 11 2014

Start the #growthconversation

FF_Boost_Case_Study4

One year on since Freshfield won the central marketing contract for the ERDF-backed £7.2million Lancashire Business Growth Hub (Boost), our integrated GamePlan is delivering tangible results.

The aim of Boost is to grow the county’s economy by £20m and create at least 1,200 new jobs and safeguard 700 more by 2015. Our aim was to launch the brand, educate ambitious SMEs on the growth hub benefits and ultimately generate enquiries.

One of the key challenges was to ensure the private sector and its business support community viewed Boost as a relevant public sector business support function for ambitious businesses.

Our initial research revealed scepticism towards previous public sector funded programmes. Further questions found that business owners cited time pressures as a reason not to engage with public sector for business support.

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  • Jul 10 2014

Video numbers game all adds up

More and more brands are turning to videos to complement their marketing programmes – but why?

It’s really a numbers game. YouTube is the second most popular search engine after its big brother, Google. More than one billion unique users visit YouTube each month, and more than six billion hours of video are watched each month – almost an hour for every person on earth. Considering YouTube views can be monetised, this is big business.

But on its own, this isn’t enough. Why should as much importance be placed on video as other parts of the marketing mix such as social media, media relations, online marketing and events?

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  • Jul 8 2014

Six tips for keeping your marketing fresh

lightbulb thinking-web

I always look forward to summer – barbeques, light evenings and beer gardens. And in theory it should be an ideal time to review marketing strategies. If you do find chance great, but more often than not, your marketing department can get decimated through holidays and before you know it, September is here and your workload is going crazy again. But you MUST find time to review your marketing direction. Here are my top tips for keeping it fresh and effective.

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  • Jul 1 2014

Let your photography create the best image for your brand

close up of camera - web

The world of marketing has changed. But the old saying ‘that a picture says a thousand words’ still remains true today. Whether it be for print, website, social media or PR, the demand for visual content has never been so great.

However, in a world where good kit is readily available to everyone with a smart phone or camera, you’d have thought we’d be up to our eyes in quality original images.

But anyone who works in marketing communications will tell you that quantity certainly does not equal professional quality.

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  • Jun 24 2014

The importance of a mobile friendly website

laptop-tablet-smartphone-webThe growth and advancements in mobile technology is having a direct impact on our daily lives.

Mobile technology influences the way we search, interact with our friends, the way we shop and consume information. We now have the ability to instantly access information and communicate with each other on the go without being restricted by location.

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  • Jun 17 2014

Key learnings from SAScon

sascon1A raft of quality speakers headed to Manchester Metropolitan University Business School recently for the annual search and social conference (SAScon).

Make no mistake, this isn’t for you if you don’t have a top of the range tablet, MacBook, some form of wearable technology or a beard! However, it is the place to go to attain the latest knowledge regarding search, analytics and social media.

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  • Jun 12 2014