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Freshfield wins SMD and Lakeside briefs

Lakeside from Gummers How copy

Freshfield, the Preston-based marketing communications consultancy, has been selected to run regional and national campaigns for two new clients.

The Winckley Square firm has been appointed by the worldwide SMD Group, and the Lakeside Hotel and Spa, Lake Windermere (pictured).

For the worldwide SMD Group, headquartered in Preston, Freshfield is providing a UK-wide programme of integrated communications including national trade media relations, social media, event support and product placement in support of the newly-launched iLiv brand of interior design homeware.

Lakeside Hotel and Spa, Lake Windermere, has tasked Freshfield with a media relations and social media brief to drive regional and national customer enquiries focusing in its spa and wedding offering.

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  • Mar 26 2014

Gina steps up at Freshfield


Freshfield’s Gina Millson has been promoted to the role of senior PR executive after working just over 12 months at the consultancy.

Gina, who works for a range of clients including Wigan & Leigh College, Ludlow Wealth Management, Worthingtons Construction and Mulbury Homes, joined Freshfield as PR executive from The Bee radio station, based in Blackburn.

As well as helping to deliver high impact campaigns on behalf of her clients, Gina has also helped to lead a new video production service for Freshfield.

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  • Mar 21 2014

Freshfield and the Winckley Square Futures Project


When Freshfield helped establish a community interest company in 2011 to regenerate a decaying Georgian square, it faced a huge task; build a brand, build a fan base with the community, influence key decision makers and help secure funding… with no budget.

Freshfield took on the task of helping regenerate Preston’s Winckley Square on a pro-bono basis alongside a collection of legal, accountancy, property and architect clients, forming Winckley Square Community Interest Company (WSCIC).

And in January 2014, WSCIC reached a major milestone by securing a first round pass on circa £1million worth of Heritage Lottery Funding towards the Winckley Square Futures Project.

In tackling the brief in 2011, Freshfield set out a long-term GamePlan. Our goals could not be achieved overnight.

The work we have done has spanned the full breadth of our expertise.

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  • Mar 14 2014

Exova Aerospace takes off in Toulouse

EXO_Case Study1

When global testing leader Exova planned the launch of its new prestige aerospace laboratory in Toulouse, it approached Freshfield to design and produce a suite of high quality marketing collateral.

Freshfield responded with concepts for an invitation, brochure and inserts designed for maximum impact for the event at one of the key sites of Exova’s worldwide aerospace testing business.

The new laboratory offers unrivalled materials fatigue testing capability to the European aerospace sector, supporting both prime contractors and leading supply chain customers.

The newly-designed marketing collateral showcased the testing capabilities and the status of the laboratory with a striking, clear modern design reflecting the Exova brand.

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  • Mar 5 2014

Help is at hand for growing healthcare businesses


On the face of it the healthcare sector seems set for significant growth – with ever-increasing demand from an aging population. However the sector faces significant challenges.

Any successful healthcare business needs to build a reputation for quality, manage the scrutiny of the Care Quality Commission, retain profit margins in the face of stagnant local authority care fees and invest in new and expanded facilities to meet their growth ambitions.

To help businesses in this sector deal with these challenges, healthcare specialists from Freshfield, Moore and Smalley and the Royal Bank of Scotland have come together to organise a free breakfast seminar at Brockholes Nature Reserve on 30th April 2014. The seminar, entitled “Build your reputation: Grow your business” is a must attend for any growing or aspiring healthcare business in the North West.

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  • Mar 3 2014

Sir Tom Remembered

Sir Tom

As a former journalist I was fortunate enough to meet and interview Sir Tom Finney a number of times.

Sir Tom made a point of making himself available to the local media which he seemed to genuinely enjoy supporting, and many journalists have fond memories of listening to his extraordinary recollections.

At the time it was easy to forget you were talking to one of our greatest ever footballers – a true sporting hero and legend whose achievements and reputation eclipses any modern player.

No sports cars, flashy clothes and an entourage – this was simply Sir Tom, ready with a handshake and a smile and happy to help out a young reporter.

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  • Feb 27 2014

Freshfield in running for Red Rose Award


Freshfield has been shortlisted in the ‘marketing business of the year’ category at this year’s Red Rose Awards.

The finalists were whittled down from an extensive list of entries in a judging process that took place in January.

The Red Rose Awards is designed to celebrate Lancashire business and provide the best possible platforms to promote success while encouraging inter-trading in the county.

Freshfield will now present its case before the Red Rose judges and the winner who has impressed the most will take the crown at the awards ceremony.

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  • Feb 14 2014

New website for Pierce

Freshfield has designed and launched a new website for award-winning Lancashire accountancy group, Pierce, which is already generating results.

The website was developed to be fully responsive and mobile friendly in order to display alternate layouts depending on the device being used.

The home page has movement and interest with a content slider, latest news stories and a live Twitter feed, while a more user-friendly navigation has been created grouping the firm’s services, sector groups and firm information.

Working alongside our content team, the website content has been fully reoptimised to boost search engine rankings. This process involved keyword research, rewriting of all page titles, meta descriptions and internal linking. Combined with the improved site navigation and content, there have been noticeable improvements in search engine rankings and visitors.

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  • Jan 29 2014

Freshfield grows as Hoskins joins team

Andy Hoskins

Leading Lancashire marketing communications consultancy Freshfield has recruited Andrew Hoskins to join its brand positioning and design team.

Andrew joins the firm as branding and design executive from Warrington-based design agency gtcreate where he worked on print and digital design projects for clients including Places for People, the University of Huddersfield and Leicester City Council.

University of Central Lancashire graduate Andrew is no stranger to Freshfield, having completed a nine month internship at the consultancy whilst studying for his degree in graphic design in 2010-11.

Andrew said: “I’m excited to be part of the team once again and I’ve already enjoyed working on a range of design initiatives. We work closely with our clients and I take great satisfaction in helping to create and define brands.”

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  • Jan 22 2014