Freshfield has completed a marketing communications campaign for The Coalfield’s Enterprise Fund, which was launched by (the then) Deputy Prime Minister John Prescott in 1995. It is managed by venture capital business Enterprise Ventures (EV). The fund was specifically set up to encourage entrepreneurs to start new businesses, help established companies expand and assist in the long-term regeneration of and job creation in the former English coal mining areas. We devised a brochure, website and newsletter to promote the fund. www.coalfields-enterprise-fund.co.uk
Working with our creative teams, our PR team complemented this awareness campaign with a media relations push across the UK, particularly focusing on former coalfield areas. The three month campaign notched up a total of 56 items of press coverage, ranging from radio to regional daily newspapers and national and regional business magazines, resulting in over 1.6 million people reading about the Fund and why it had been set up. Media coverage generated by the campaign was valued in excess of £40,000. During the campaign, the Fund’s website also experienced an incremental increase in hits, averaging out at over 1,000 visits per month.
