Archive for March, 2008

Our latest edition of Proactive, on behalf of Pierce Group, generated a range of leads for the client. Part of our role in publication planning is content research, i.e. identifying trends and issues affecting businesses. Looks like we got it right again, judging by the interest from potential customers of Pierce.

The Lancastrian members of Freshfield were particularly proud to acknowledge the sporting stars of the future at the annual Preston Sports Awards, run by Preston City Council.
We have been providing brand ID and design services to the PSA team since its inception three years ago. Preston’s unsung sporting stars get to step into the spotlight for the lavish awards ceremony, which is held at Preston Guild Hall. The awards recognise sporting excellence and achievement across all levels of sport in the city. Olympic bronze medalist in the high jump, Steve Smith, shared his experiences as guest speaker at the glitzy event. Sir Tom Finney, Mark Lawrenson and David Moyes are some of the high profile names which support the awards.

Michael Stanley has joined Freshfield as website developer from Motionlab. With two Michaels within Freshfield, he will adopt the nickname ‘Stan’ with immediate effect.

Lancashire-based Ice Blue Developments seems to be a client bucking the current property downturn with a number of prestigious developments across the county generating substantial interest. Our brand identity and digital teams have created a family of promotional literature and websites for its £6 million thecrossrd development in Kirkham, Bartle Court in Bartle, and Cottam Lane Business Centre, on the outskirts of Preston.
Our PR team has also made the headlines for thecrossrd site, in particular, publicising the news that the residential aspect of the scheme was 100 per cent sold out within 24 hours of coming onto the market.