Archive for April, 2009

Our digital and design teams have just launched a new website for Preston’s stylish Winckley Square watering hole and eaterie, Forum. Forum is known for its luscious cocktails and the best pint of Amstel in the city. www.forumbar.co.uk

The Freshfield PR team thought they’d landed the crown jewels when they were asked to create a stir for the ultimate Easter Egg – a £350,000 Faberge egg featuring nearly 3,000 diamonds and made from 18 karat white gold.
Having been handed the brief only 24 hours earlier, the Freshfield team implemented a media relations campaign for up-market north west jeweller, Leonard Dews, to find a buyer for the remaining Faberge World Egg, one of just four made.
Freshfield secured a string of eggstra special headlines with coverage appearing on Granada TV, Sky News, BBC Radio Lancashire, The Daily Record, Manchester Evening News to name just a few.
Our headlines saw consumer interest soar, but as yet, a buyer is still to be found…

Our latest publication for Napthens Solicitors has stretched the proof-reading abilities of the Freshfield team.
Written in Japanese, Japan Legal is a publication aimed at Japanese companies which operate or have subsidiaries in the UK.
Produced in conjunction with Andrew Clare, Napthens’ head of corporate and a fluent Japanese speaker, the newsletter covers latest issues and trends as well as showcasing the work Napthens does for its corporate and commercial clients.
The latest edition shows a striking image of the Asakusa Temple in Tokyo – a building completed in 645, making it the city’s oldest. Professional translator, Reiko Koizumi Pearson, was drafted in to help with the project.

We have created a brand new website for the Lancashire Business Survey (LBS). The LBS gauges the opinion of over 500 Lancashire businesses each year with the results launched at Lancashire Business Week, which is run by the Northwest Development Agency and Downtown Preston in Business. www.lancashirebusinesssurvey.co.uk

Freshfield has been commended by the British Association of Communicators in Business for the Bottom Line publication it produces for Lancashire and Cumbria accountancy giant, Moore and Smalley. The publication was given an ‘excellent’ rating by judges in the CiB Awards 2009.
Meanwhile for the latest issue, Freshfield brought together Booths Supermarkets Chairman, Edwin Booth and past President of the British Chambers of Commerce, Peter Mileham, to debate the government’s input into the recession. 7,000 copies of the 20-page magazine were issued to businesses across the north west in April.