Archive for June, 2009
With the 2012 London Olympics on the horizon, this is an exciting time for youth sports and Freshfield’s public sector PR team has been out in force promoting the SPAR Lancashire Youth Games 2009.
Working with Lancashire Sport Partnership and James Hall & Co, the event sponsors, we have promoted 35 district events and five county finals through the local and regional press and radio stations.
The events are part of the largest sporting tournament for young people in Lancashire, bringing together more than 2,000 school pupils from 120 of the county’s primary schools.
In five months, our campaign has generated over 100 press, broadcast and online media hits, all on message celebrating youth particpation in sport.
AFC Freshfield narrowly missed out on a semi-final place at the club’s debut tournament in which they picked up their first ever points.
The Swallows were drawn in the “Group of Death” at the Taylor Patterson Charity five-a-side football tournament, held at Fylde Rugby Club, and faced strong opposition from DWF Solicitors, Hedley & Co, David Roberts and Partners (DR&P) and Taylor Patterson.
Following a disappointing 2-0 defeat in the first match against Hedley & Co, Freshfield dug out two excellent draws, firstly a nil-nil against the tournament hosts and then a 1-1 draw against DWF, thanks to a stunning equaliser from Simon Turner.
It left Freshfield needing a victory in the final group game against tournament favourites DR&P and, despite being tied at 0-0 with just four minutes remaining, Freshfield conceded three late goals as they pushed forward for the win that would have taken them into the knockout stages. DR&P eventually went on to win the trophy, beating Hedley & Co in the final, proving the strength of Group Two.
Tournament squad back row L-R: Andy Dixon, Russ Leonard, Kieran Howlett, Simon Turner, Mike Gregory. Front row L-R: Mike Stanley, Andrew Taylor.
Freshfield’s retail PR team rose to the challenge in promoting a sought-after £2 million collection of watches for independent Blackpool jewellers, Leonard Dews. The family-owned business was the only jeweller’s in Lancashire to gain approval to host the exclusive Patek Philippe collection during its UK tour last week. Each model had vital working parts removed for display, for security reasons. The week-long campaign secured interviews on regional and local radio as well as coverage in regional lifestyle and business press.
Masterchef presenter, Gregg Wallace, was the star of the show on Saturday when he was guest at Cassis Restaurant at Stanley House Hotel in Mellor.
Having hosted a ‘Ladies Who Lunch’ event at Stanley House last Christmas, Gregg returned by popular demand to team up with Cassis head chef Steven Smith to treat 50 guests to a gourmet evening to remember. Freshfield’s leisure and hospitality team was on hand to promote the event which celebrated the natural abundance and quality produce of Lancashire’s Ribble Valley.
Hot off the Freshfield press is the summer edition of The Adviser, the quarterly magazine of financial advisory group, Taylor Patterson. This edition we have produced a comprehensive special feature surrounding the UK pension market.
We have just created a range of new marketing tools for the North West Aerospace Alliance (NWAA) in preparation for its attendance at the Paris International Air Show.
In addition to writing and designing a new magazine for the NWAA, our digital team has also created a new blog (www.nwaablog.com) which will be used as the Alliance’s official online voice during the show, providing a range of comment and analysis.
Our PR team – recently appointed by the NWAA – has also been co-ordinating the media strategy for Paris, ensuring it generates a range of targeted pre, during and post event publicity.
