Archive for October, 2009
Freshfield has been instrumental is bringing together a team of property, financial and regeneration experts to create City Thinking – a group looking to create a manifesto for regenerating Preston.
The project – in conjunction with Downtown Preston in Business – starts its process in November. It will see various specialists from the worlds of property and regeneration collaborate to devise and pitch realistic development ideas to relevant public bodies. “Preston is crying out for change and we are looking to cultivate feasible ideas and proposals that will start helping Preston realise its vast potential. We are lobbying for progress.” says Freshfield MD, Simon Turner.
Freshfield’s PR and event management team orchestrated tonight’s official launch of Hastings Eating and Drinking House in Lytham. Coronation Street actress Kym Marsh was joined on the red carpet by Hastings director, James Allan (pictured, right) and the venue’s award-winning head chef Warrick Dodds.
The salubrious venue is under new ownership and Freshfield organised an opening night to remember, complete with red carpet and flaming torches, complimentary champagne cocktails and canapés and entertainment throughout the evening from Lancashire swing singing sensation, Howard Wing. The event was a roaring success and was attended by more than 180 guests, including local dignitaries, food critics, journalists, radio presenters and business leaders from across the region.
Our design team has completed a mandate from Beck Developments to produce a second brochure, promoting its exclusive Hermitage Estate development, situated on the Crook O’ Lune, Lancashire. The six opulent residences – ranging from £500k upwards – have been designed and finished to an outstanding specification and targeted specifically at high net worth individuals.
Our brief was to come up with a marketing tool to represent this. Our response featured bespoke photography and utilised best G F Smith paper and gold foil blocking, which had an extremely positive tactile feel.
This is our copy-led piece for Harrison Drury Solicitors, to promote the first birthday of its Blackburn office. The copy focused on the recession, citing successful businesses that had been born out of tough times – Harrison Drury’s Blackburn office being the latest. The advert was executed across a range of regional publications.
Our branding, PR and digital teams have been brought to help launch a new concept in student accommodation called Atrium Student Rooms.
Subject to planning permission, its first project will be in Preston, opening in 2010. Atrium Student Rooms is part of Lancashire property development company, Ice Blue Developments. Its ambition is to roll out the concept across the UK.
