Monthly Archives: February 2010

Freshfield has been appointed by Lancashire Sport Partnership to conduct a county-wide awareness raising campaign for the SPAR Lancashire Youth Games 2010.

The announcement follows a competitive tender process and means Freshfield will be providing full PR support to the event organisers, Lancashire Schools Sport Partnership and Lancashire Sport Partnership. Main sponsors James Hall & Co are the SPAR distributors for the North of England.

The SPAR Lancashire Youth Games will run across all 14 local authority districts in Lancashire until July, bringing together more than 2,000 school pupils from 120 primary schools. The programme includes 84 district finals and six county finals events, including the SPAR Disability Youth Games 2010.

Following a period of growth, Freshfield is looking for a senior account executive to handle a portfolio of retail, leisure and education accounts.

We’re looking to hear from candidates with the following attributes:

• Excellent writing skills
• Good media relationships with relevant journalists regionally and nationally
• 1-2 years’ PR agency experience
• Experience in delivering campaigns in retail, leisure and education sectors
• Robust organisational skills
• Professional client relations skills
• Good understanding of PR strategy and emerging trends (e.g. social media)
• Experience of working on other marketing communications projects (design and digital)
• Educated to degree level

You will benefit from a structured training and development plan – with a training budget – and 25 days holiday a year. Salary is negotiable. Please send your CVs with covering letter to elaine@freshfield.com

We’re delighted to welcome four new clients to Freshfield; OBAS UK, AEI Cables, Bowland Village Inns and Quinta do Vale Golf Resort (pictured) in Portugal.

OBAS UK and AEI Cables will be handled by our specialist manufacturing & technology team, while our specialist leisure unit will lead campaigns for Bowland Village Inns and Quinta do Vale Golf Resort in Portugal.

OBAS, based at Longridge near Preston, has chosen Freshfield to implement a programme aimed at raising the awareness of the building and construction products division. With a range of more than 17,000 products, OBAS is a major supplier to the plumbing, building and decorating industries and has an impressive customer base throughout the UK and Ireland in excess of 26,000.

Meanwhile, Durham-based AEI Cables, a leading manufacturer of electrical cables, has tasked us with a national brief of media relations and direct communications including marketing literature and online PR. Other territory targets include the Middle East and Hong Kong.

For Bowland Village Inns, Freshfield is orchestrating an integrated media and events programme aimed at raising awareness of the family-run business behind some of Lancashire’s finest pubs.

Our leisure specialists are also leading a campaign aimed at prospective second home owners on behalf of the Quinta do Vale Golf Resort in the eastern Algarve, offering an unrivalled golf and leisure experience at the Seve Ballesteros-designed championship course.