Monthly Archives: February 2012

1. Base the navigation around the user

Your website is useless if the user can’t navigate it. Clear and easy navigation makes any website better to use and will keep users coming back. Look at the BBC news website which has dual navigation at the top, a generalised section-based navigation and then further down the page a more direct specific set of navigation points. It’s a great benchmark. People don’t want to have to hunt around for 10 minutes to get to a specific link; they should be able to find what they want within two to three clicks of their mouse.

2. Keep the website uncluttered

A website is like a museum or art gallery. Rather than cramming every wall with every drawing, painting, or sculpture created by mankind, they are laid out in such a manner that gives them room to breathe. Creating a neutral space around items can make them easier to view and understand. Most importantly you avoid scaring the user off by throwing too much at them. (more…)

Daniel Milnes (left), partner and head of business law at North West law firm, Forbes, scooped the 2012 Freshfield Flat Cap Award at last night’s Insider Dealmaker Awards.

The Flat Cap Award celebrates the personality of the regional corporate finance community.

Daniel Milnes commented: “I’m grateful to the judges and to Insider for the Flat Cap award which is a good illustration of how in this part of the dealmaking world we do get to know each other and combine professionalism with personality.”

The event, held at Ewood Park, gathered together more than 150 of the region’s leading professionals to celebrate the successes of the dealmaking community. (more…)

Freshfield, has been appointed by information management business, IBEX, following a competitive pitch.

IBEX, which is based in Preston, provides document storage, records management, digital scanning and data backup and recovery services to organisations across the North.

Freshfield will deliver an integrated campaign focusing on communicating IBEX’s sector credentials as well as supporting its nationwide group development strategy.

IBEX sector groups include legal, financial services, healthcare, government and education.

Simon Turner, managing director, said: “We’ll utilise our skills in offline and digital PR, direct marketing and digital marketing to position IBEX as service leaders in its core markets.

“IBEX is an ambitious business with a national expansion remit and targeted communications will support this strategy. It’s a great fit for Freshfield.”

Lorraine Birch, managing director of IBEX, said: “It was important we appointed a partner who understood the vision of the company and had a track record of delivering integrated campaigns.”