The Freshfield PR team thought they’d landed the crown jewels when they were asked to create a stir for the ultimate Easter Egg – a £350,000 Faberge egg featuring nearly 3,000 diamonds and made from 18 karat white gold.
Having been handed the brief only 24 hours earlier, the Freshfield team implemented a media relations campaign for up-market north west jeweller, Leonard Dews, to find a buyer for the remaining Faberge World Egg, one of just four made.
Freshfield secured a string of eggstra special headlines with coverage appearing on Granada TV, Sky News, BBC Radio Lancashire, The Daily Record, Manchester Evening News to name just a few.
Our headlines saw consumer interest soar, but as yet, a buyer is still to be found…
Posted by
Simon Turner
