We have just completed a project to help position AEI Cables as a world leader through the announcement of a major £8m contract with the MoD for the supply of cabling for the latest generation of aircraft carriers.
This involved close liaison with the MoD to ensure maximum exposure of AEI Cables within the MoD’s own package of announcements, supported by a separate announcement to specific UK-based and worldwide industry publications both online and offline and a dedicated announcement to the regional and local media. A package of photography was also supplied to help explain the scope of the project as well as the opportunity of a briefing.
The results included widespread coverage of the announcement both as part of the MoD announcement and overseas into worldwide publications both online and offline, as well as strong coverage in the North East including radio interviews with the CEO and follow-up coverage in UK-based electrical trade titles.
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