News & Views

Freshfield has been instrumental is bringing together a team of property, financial and regeneration experts to create City Thinking – a group looking to create a manifesto for regenerating Preston.

The project – in conjunction with Downtown Preston in Business – starts its process in November. It will see various specialists from the worlds of property and regeneration collaborate to devise and pitch realistic development ideas to relevant public bodies. “Preston is crying out for change and we are looking to cultivate feasible ideas and proposals that will start helping Preston realise its vast potential. We are lobbying for progress.” says Freshfield MD, Simon Turner.

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Simon Turner

Freshfield’s PR and event management team orchestrated tonight’s official launch of Hastings Eating and Drinking House in Lytham. Coronation Street actress Kym Marsh was joined on the red carpet by Hastings director, James Allan (pictured, right) and the venue’s award-winning head chef Warrick Dodds.

The salubrious venue is under new ownership and Freshfield organised an opening night to remember, complete with red carpet and flaming torches, complimentary champagne cocktails and canapés and entertainment throughout the evening from Lancashire swing singing sensation, Howard Wing. The event was a roaring success and was attended by more than 180 guests, including local dignitaries, food critics, journalists, radio presenters and business leaders from across the region.

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Simon Turner

Our design team has completed a mandate from Beck Developments to produce a second brochure, promoting its exclusive Hermitage Estate development, situated on the Crook O’ Lune, Lancashire. The six opulent residences – ranging from £500k upwards – have been designed and finished to an outstanding specification and targeted specifically at high net worth individuals.

Our brief was to come up with a marketing tool to represent this. Our response featured bespoke photography and utilised best G F Smith paper and gold foil blocking, which had an extremely positive tactile feel.

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Simon Turner

This is our copy-led piece for Harrison Drury Solicitors, to promote the first birthday of its Blackburn office. The copy focused on the recession, citing successful businesses that had been born out of tough times – Harrison Drury’s Blackburn office being the latest. The advert was executed across a range of regional publications.

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Simon Turner

Our branding, PR and digital teams have been brought to help launch a new concept in student accommodation called Atrium Student Rooms.

Subject to planning permission, its first project will be in Preston, opening in 2010. Atrium Student Rooms is part of Lancashire property development company, Ice Blue Developments. Its ambition is to roll out the concept across the UK.

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Simon Turner

This is Katie Heaton, our new PR account executive.

Katie, from Chorley, joins Freshfield having recently completed a journalism degree at Liverpool John Moores University.

While at university,  Katie gained experience in PR working for Manchester-based agency Biss Lancaster, as well as spending time with Lancashire County Council’s communications team and working alongside the marketing team at Middlebrook Retail and Leisure Park in Bolton.

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Simon Turner

Over 50 guests attended the launch of the Lancashire CIPR sub–group at ‘Pitch Perfect’, last night. Held at Preston’s Forum Bar, a great mix of in-house and agency PRs got the opportunity to speed network with the region’s media and find out the stories the make the grade or end up being spiked.

Thanks to the following journalists who came to the event and imparted their knowledge to the throng.

- BBC Radio Lancashire – station manager, John Clayton and news editor, Chris Rider
- ITV Granada – head of news, Richard Frediani
- Lancashire Evening Post – assistant features editor, David Upton
- Lancashire Business View – editor, Ben Briggs
- EN Magazine – editor, Stuart Anderson
- NW Business Insider – reporter, David Casey
- The BusinessDesk – editor, Chris Barry
- Freelance journalist – David Chadwick

Pictured left-right at the launch event are the Lancashire Committee members: Alison Lucas, division leader – Public Relations & Communication Management, UCLan, Michael Gregory, director of Freshfield, Dave Sanders, North West Chair of the CIPR, Angela Smith, director of Write Angle PR and head of the Lancashire Committee and Amanda Jackson, managing director of Tigerfish PR.

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Simon Turner

This is our new work for respected Preston-based architects, Wood Associates. Part of a full rebrand, its new logo represents the firm’s architectural values of integration and innovation.

In addition to the logo, we have created a new suite of marketing collateral and a corporate style guide. Wood’s new website will be launched soon…

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Simon Turner

‘The Big Four’ is the new theme devised by Freshfield for the 2009 North West Chartered Accountants Annual Business and Accountancy Awards. Freshfield devised the title and branding, in addition to developing a suite of marketing materials. The finals take place on November 26 at Stanley House in Lancashire. Freshfield has been advising the NWSCA for five years.

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Simon Turner

Freshfield has been helping Lancashire-based national car leasing firm, UK Carline, to drive awareness of its CO2 offset initiative – the first of its kind in the UK.

The firm joined forces with carbon offset business, CO2 Balance, to offer carbon offset initiatives which will reduce its clients’ carbon emissions. £50,000 will be invested into the scheme each year, covering the whole fleet, including business and privately leases.

Freshfield was instructed on a project basis to bring the news to the attention of the firm’s key target media. One month on, UK Carline has benefited from prominent coverage with photography in every target fleet trade and business magazines, website and regional press title. 16 prestigious clients across the North of England have signed up to the scheme, with many more at enquiry stage.

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Simon Turner