It's 7:34 pm on Thursday September 9, 2010
CAMPAIGN HIGHLIGHTS
Direct response
March 29, 2010
Intelligent copy-led direct mail is still one of the most effective marketing tools. Here we developed a series of mailers for Moore and Smalley which was supported by a telesales campaign. Our campaign focused on the message of value and challenged the recipient to call for a surprising quote. Our copy was therefore based on… surprising quotes! Good direct mail is about targeting the right people and developing engaging content to get the best response and return on investment.
NWAA
March 4, 2010
Freshfield organised and managed the opening of a new office for the North West Aerospace Alliance by Quentin Davies, the Minister for Defence Equipment and Support, who also made the keynote speech.
The office opening at Bamber Bridge, Preston, was attended by a number of leading business figures in the region, national and regional media. The launch featured speeches by Martin Wright, Chief Executive of the NWAA, and Steve Broomhead, Chief Executive of the North West Regional Development Agency.