Archive for 'Freshfield news'
Freshfield has been appointed by Lancashire Sport Partnership to conduct a county-wide awareness raising campaign for the SPAR Lancashire Youth Games 2010.
The announcement follows a competitive tender process and means Freshfield will be providing full PR support to the event organisers, Lancashire Schools Sport Partnership and Lancashire Sport Partnership. Main sponsors James Hall & Co are the SPAR distributors for the North of England.
The SPAR Lancashire Youth Games will run across all 14 local authority districts in Lancashire until July, bringing together more than 2,000 school pupils from 120 primary schools. The programme includes 84 district finals and six county finals events, including the SPAR Disability Youth Games 2010.
Following a period of growth, Freshfield is looking for a senior account executive to handle a portfolio of retail, leisure and education accounts.
We’re looking to hear from candidates with the following attributes:
- Excellent writing skills
- Good media relationships with relevant journalists regionally and nationally
- 1-2 years’ PR agency experience
- Experience in delivering campaigns in retail, leisure and education sectors
- Robust organisational skills
- Professional client relations skills
- Good understanding of PR strategy and emerging trends (e.g. social media)
- Experience of working on other marketing communications projects (design and digital)
- Educated to degree level
You will benefit from a structured training and development plan – with a training budget – and 25 days holiday a year. Salary is negotiable. Please send your CVs with covering letter to elaine@freshfield.com
We’re delighted to welcome four new clients to Freshfield; OBAS UK, AEI Cables, Bowland Village Inns and Quinta do Vale Golf Resort (pictured) in Portugal.
OBAS UK and AEI Cables will be handled by our specialist manufacturing & technology team, while our specialist leisure unit will lead campaigns for Bowland Village Inns and Quinta do Vale Golf Resort in Portugal.
OBAS, based at Longridge near Preston, has chosen Freshfield to implement a programme aimed at raising the awareness of the building and construction products division. With a range of more than 17,000 products, OBAS is a major supplier to the plumbing, building and decorating industries and has an impressive customer base throughout the UK and Ireland in excess of 26,000.
Meanwhile, Durham-based AEI Cables, a leading manufacturer of electrical cables, has tasked us with a national brief of media relations and direct communications including marketing literature and online PR. Other territory targets include the Middle East and Hong Kong.
For Bowland Village Inns, Freshfield is orchestrating an integrated media and events programme aimed at raising awareness of the family-run business behind some of Lancashire’s finest pubs.
Our leisure specialists are also leading a campaign aimed at prospective second home owners on behalf of the Quinta do Vale Golf Resort in the eastern Algarve, offering an unrivalled golf and leisure experience at the Seve Ballesteros-designed championship course.
Freshfield is to create two new specialist sector teams covering energy and healthcare.
This follows the appointment of Paul Tustin as account director who brings a depth of experience with clients including the United Kingdom Atomic Energy Authority, the National Nuclear Laboratory, the NHS Information Centre, Trafford NHS Primary Care Trust and Mersey Care NHS Trust.
The two teams offer the full range of PR and marketing communications support in particular media relations, public affairs, media training and crisis and issues management.
Tustin is a former director of his own public relations business, Acumen PR, and was also a senior account director with national networked consultancy Harrison Cowley in Manchester. Paul also has experience in the manufacturing and leisure sectors.
Speaking on the move, Simon Turner, managing director, said: “Paul brings a vast amount of experience to Freshfield and we are delighted to have him on board. He will help us develop new sector specialisms and strengthen our senior management team.”
“These are exciting times and yes, we are realistic in this climate, but our capacity to do business in our specialist fields is growing all the time and we relish the challenge ahead.”
To our clients, contacts, media friends and suppliers, thanks for your support in 2009. Our office will be closed on Thursday December 24 and respective bank holidays over the Christmas and New Year period. Our office will be open on December 29, 30 and 31. Our first day back in 2010 is Monday January 4. Merry Christmas!
This is Katie Heaton, our new PR account executive.
Katie, from Chorley, joins Freshfield having recently completed a journalism degree at Liverpool John Moores University.
While at university, Katie gained experience in PR working for Manchester-based agency Biss Lancaster, as well as spending time with Lancashire County Council’s communications team and working alongside the marketing team at Middlebrook Retail and Leisure Park in Bolton.
Over 50 guests attended the launch of the Lancashire CIPR sub–group at ‘Pitch Perfect’, last night. Held at Preston’s Forum Bar, a great mix of in-house and agency PRs got the opportunity to speed network with the region’s media and find out the stories the make the grade or end up being spiked.
Thanks to the following journalists who came to the event and imparted their knowledge to the throng.
- BBC Radio Lancashire – station manager, John Clayton and news editor, Chris Rider
- ITV Granada – head of news, Richard Frediani
- Lancashire Evening Post – assistant features editor, David Upton
- Lancashire Business View – editor, Ben Briggs
- EN Magazine – editor, Stuart Anderson
- NW Business Insider – reporter, David Casey
- The BusinessDesk – editor, Chris Barry
- Freelance journalist – David Chadwick
Pictured left-right at the launch event are the Lancashire Committee members: Alison Lucas, division leader – Public Relations & Communication Management, UCLan, Michael Gregory, director of Freshfield, Dave Sanders, North West Chair of the CIPR, Angela Smith, director of Write Angle PR and head of the Lancashire Committee and Amanda Jackson, managing director of Tigerfish PR.
The boxes are unpacked, the computers are live and we have all showered. After months of planning, Freshfield has moved.
We’re delighted to have found a terrific facility right in the heart of Winckley Square, a great place to work.
Our new office is almost double in size and it will allow us to enhance our team, service lines and ultimately give our clients and employees a better Freshfield.
We are in challenging times and it would have been an easy decision to hold off from making such an investment in a recession. But as a company, we are committed to improvement.
We must thank our clients for their ongoing support and the Freshfield team for their hard work in putting all this together.
Look forward to seeing you soon.
Freshfield
We are delighted to have joined the Marketing Industry Networking (MIN), an organisation that has been launched to help creative and marketing agencies develop.
The organisation combines the Scottish Marketing Association and the Marketeer Association, which served Scotland and England respectively, and already has 2,000 members – 40 per cent of which are client-side marketeers – making it the largest trade body of its type outside of London. For more information visit www.marketingindustrynetwork.com
Freshfield has secured a top twenty place in Insider’s renowned annual table of the region’s leading PR agencies. We came a credible 16th in the north west for 2009, the highest placed Lancashire PR agency.
