Cheering on youth sport
Posted by Simon Turner in Campaign HighlightsJune 30th, 2009
With the 2012 London Olympics on the horizon, this is an exciting time for youth sports and Freshfield’s public sector PR team has been out in force promoting the SPAR Lancashire Youth Games 2009.
Working with Lancashire Sport Partnership and James Hall & Co, the event sponsors, we have promoted 35 district events and five county finals through the local and regional press and radio stations.
The events are part of the largest sporting tournament for young people in Lancashire, bringing together more than 2,000 school pupils from 120 of the county’s primary schools.
In five months, our campaign has generated over 100 press, broadcast and online media hits, all on message celebrating youth particpation in sport.
