Working with our creative teams, our PR team complemented this awareness campaign with a media relations push across the UK, particularly focusing on former coalfield areas. The three month campaign notched up a total of 56 items of press coverage, ranging from radio to regional daily newspapers and national and regional business magazines, resulting in over 1.6 million people reading about the Fund and why it had been set up. Media coverage generated by the campaign was valued in excess of £40,000. During the campaign, the Fund’s website also experienced an incremental increase in hits, averaging out at over 1,000 visits per month.
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