Intelligent copy-led direct mail is still one of the most effective marketing tools. Here we developed a series of mailers for Moore and Smalley which was supported by a telesales campaign. Our campaign focused on the message of value and challenged the recipient to call for a surprising quote. Our copy was therefore based on… surprising quotes! Good direct mail is about targeting the right people and developing engaging content to get the best response and return on investment.
Posted by
Simon Turner
