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Public Relations
Freshfield has more than 50 years’ combined experience of developing and executing goal-driven, results-focused public relations programmes that influence the opinions of key stakeholders.
At the heart of our approach is strategy, focus and relevance. Freshfield’s PR team comprises three former business editors and a former regional newspaper editor, ensuring our clients’ media relations strategies successfully support their business objectives. Furthermore, our creative copywriting expertise places us well in terms of quality content generation for social media and online PR campaigns, working in tandem with our other disciplines to deliver intergrated solutions.
Our PR consultants are educated to degree level in PR and marketing and have vast experience of advising organisations at board level.
What we do
Strategic PR:
Devising PR strategies, plans and messaging platforms. Includes helping organisations gauge their reputation through perception and communications audits.
Media relations:
Generating positive publicity and relationships within local, regional, national, trade, broadcast and online media that help meet communication and business goals. We also monitor the media on our clients’ behalves.
Media training:
Training courses that educate spokespeople on how the media works and how to handle journalist meetings and media interviews.
Crisis and issues management:
Helping clients prepare, handle and manage a crisis, as well as developing post-crises strategies to rebuild reputations.
Launches:
Getting the right opinion formers and media to the launch of a new company, product or service, building awareness and positive perceptions.
Event management:
Event organisation and management, event promotion and event literature including launches, seminars, dinners or speaker platforms.
Financial PR:
Media relations and corporate communications programmes that help clients build reputations among business, financial, investment and advisory stakeholders.
Sponsorship and awards:
Identifying relevant sponsorship opportunities that help meet PR goals, and identifying suitable awards that clients can enter and win!
Thought leadership programmes:
Helping companies and specialists gain recognition as leaders in their field through media relations, speaking engagement, blogging and securing awards.
Social media:
Devising and managing stand alone programmes which utilise social networking tools – such as blogs, Twitter and Ning – to enhance your online profile and credibility. We integrate our social media activity into wider PR campaigns to ensure high impact results.
Online PR:
Promoting your stories or news on the internet through newswires and syndication.