Fleet CO2 offset launch
Posted by Simon Turner in Campaign HighlightsSeptember 14th, 2009
Freshfield has been helping Lancashire-based national car leasing firm, UK Carline, to drive awareness of its CO2 offset initiative – the first of its kind in the UK.
The firm joined forces with carbon offset business, CO2 Balance, to offer carbon offset initiatives which will reduce its clients’ carbon emissions. £50,000 will be invested into the scheme each year, covering the whole fleet, including business and privately leases.
Freshfield was instructed on a project basis to bring the news to the attention of the firm’s key target media. One month on, UK Carline has benefited from prominent coverage with photography in every target fleet trade and business magazines, website and regional press title. 16 prestigious clients across the North of England have signed up to the scheme, with many more at enquiry stage.
