Freshfield helped the North West Aerospace Alliance achieve more than £18,000 worth (advertising value equivalent) of regional and trade print coverage to promote its presence at the Paris Air Show in June. Our work also incorporated online strategies including the creation of a blog, www.nwaablog.com, which meant for the first time the NWAA was able to update stakeholders digitally on its activities throughout the week. Highlights included a visit by Government minister for trade and industry, Lord Mervyn Davies. In total, the press coverage achieved for the show was seen by a potential audience of more than 1.6 million readers.
Posted by
Simon Turner
