Freshfield launch ‘GreenEarth’ stores
Posted by Simon Turner in Campaign HighlightsDecember 18th, 2008
The Freshfield media relations machine went into action this month to raise awareness of the UK’s first ten official ‘GreenEarth’ stores for Johnson Cleaners.
The UK’s number one dry cleaning company was re-launching ten of its 520 branches with green signage and shop-fronts, to highlight its environmentally-friendly GreenEarth technology.
Eye-catching launch photography and special guests – including the mayor of Dorchester and David O’Leary in Harrogate – helped the national campaign generate 39 media hits in titles across the UK reaching 1.3 million people.
