Johnson Cleaners, the UK’s number one dry cleaning company, slashed its new coat hanger orders by 12 per cent in just one month, saving tens of thousands of pounds, thanks to Freshfield’s successful ‘Hand Back Your Hangers’ campaign. Customers were urged to return their distinctive yellow hangers to their nearest store in a bid to reduce the huge number in circulation.
The media relations campaign, combined with creative photography and backing from the grandson of the inventor of the coat hanger, reached more than 1,340,000 people.
The story was reported in the Scottish national press (including The Daily Record and The Scotsman) and in regional press and retail industry titles across the UK. Freshfield also secured numerous online hits and interviews for regional and local radio stations, including BBC Radio Lancashire and BBC Three Counties Radio.
Posted by
Simon Turner
