Moore and Smalley merger
Posted by Simon Turner in Campaign HighlightsApril 30th, 2008
Freshfield delivered some great PR results to announce the merger between long standing accountancy client, Moore and Smalley, and North Lancashire firm, Lonsdales & Partners. Working alongside our in-house design and digital teams, Freshfield delivered a full marketing communications service to reveal the benefits of the merger to clients and contacts of both firms.
We amassed over 40 pieces of coverage in the north west business and accountancy trade press in April alone, as word spread that the amalgamation created one of the UK’s top 50 accountancy firms with a fee income of over £10 million. Since we started work with Moore and Smalley, the firm has doubled in size, highlighting the commercial benefits of long term investment into marketing communications.
