We have just put the finishing touches to a rebranding project for a business that provides high quality student accommodation in the Preston area. After testing a number of brand concepts with focus groups, we picked the newly created MyPlace brand. Once implemented, a website was designed and built within a tight timescale to enable it to be launched at a critical time in the academic calendar. On its launch, the website received a huge amount of enquiries which saw 92 per cent of its quality properties being fully let within a two week period.
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