National pride for Tangerine Group
Posted by Simon Turner in Campaign HighlightsApril 23rd, 2008
Our media relations team created a national and international presence for patriotic client, David Haythornthwaite, as he gave all his 120 staff a day’s holiday for St George’s Day.
The campaign achieved coverage in more than 30 print titles over a 36 hour period. This included a full page story in the Daily Star, along with prominent mentions in The Sun, Daily Express, The Guardian and Daily Mirror.
Camera crews from Channel Five, the BBC and ITV visited Tangerine Group headquarters in Lytham, and Radio Lancashire interviewed David live on air on St George’s Day – from the hotel where he and his wife were also spending their tenth wedding anniversary! David is chairman of Freshfield international client, Tangerine Group.
