Freshfield delivered a highly targeted programme of activity in support of the North West Aerospace Alliance’s presence at Farnborough International Airshow 2010.
For the aviation industry’s largest and most prestigious event, the NWAA staged a major presence with a pavilion, briefings, a reception of its own and activities for schoolchildren.
In support, Freshfield organised pre-event briefings with key regional and national correspondents, developed a Farnborough Press pack and brought out a special newsletter. For the show itself, the agency’s Ben Hewes attended the event and set up the NWAA’s own Press Office, drafted a daily blog, organised further press briefings with key NWAA executives at the show and arranged photography.
In all, Freshfield generated 41 pieces of coverage for the NWAA relating to the Farnborough Airshow across regional and national trade publications with a potential readership of 2,566,144.
This coverage, which included pre-show and post-show activities as well as media relations during the event, equated to an AVE (advertising value equivalent) of £116,670.11.
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