What's fresh?
We’ve just completed a media push for Preston College’s A-Level success stories to help promote the College to a wide range of learners. Utilising our national contacts we landed a prime slot with Radio One on the Chris Moyles show, as listeners across the globe learnt all about the achievements of a band of very happy students.
On a local level we had similar success securing a double page spread in the Lancashire Evening Post, good levels of media coverage with the Preston Citizen, BBC Radio Lancashire and Preston radio station Rock FM.
Freshfield has appointed Ben Hewes as PR account manager. Ben joins from the Lancashire Telegraph where he held the post of business editor.
Freshfield enhanced the power of the web for TFL International – one of the UK’s leading turnkey interiors contractors for the hotel and leisure sector – by designing and building its new website. TFL works with some of the industry’s biggest brands, including Hilton International, Marriot Hotels and Ramada Jarvis Hotels. www.tflinternational.co.uk
Juliet Cort joins Freshfield as PR account director from Biss Lancaster. Simon Turner, MD of Freshfield, said: “Juliet brings a decade of experience of working with some of the biggest brands in the UK. We are delighted to have her on board.”
This digital project took us to a most fabulous piece of north west architecture – Wayfarers Arcade in Lord Street, Southport. Wayfarers’ new strap line – ‘traditional surroundings… contemporary style’ – is reflected in the new website. It’s modern, fresh and clean, with a layout that allows users to find relevant areas of the site quickly and easily. www.wayfarers-arcade.co.uk
Our professional services specialists were delighted to create a new website for Lancashire law firm, MWR Solicitors. The website features a novel system called Fast Track which allows users to make legal enquiries online with a guaranteed response within 48 hours. www.mwrlaw.com
A real heavyweight of the North West accountancy scene, we have worked with Pierce on several branding and PR projects throughout the years and were delighted to create its first ever annual review. We handled all aspects of the project – conceptual, artwork photography and copy. Personal viewpoints from all employees were showcased in the publication along with corporate messages from senior directors. This brought to life the strength and depth of the firm and the feedback from clients and intermediaries has been excellent. With a diverse range of stakeholders, strong external communication is fundamental for all professional firms.
Freshfield has become a founder member of Downtown Preston in Business. For further information visit: www.downtownpreston.com.
We have developed a new CMS (content managed software) website for one of Lancashire’s most prestigious schools, Arnold School. The brief was to develop a simplistic but contemporary design that would reflect the school’s ethos and principles. The agency was also required to develop a CMS system to keep the website regularly updated, ensuring the school communicates its news and success to prospective students and parents. www.arnoldschool.com
Working with our creative teams, our PR team complemented this awareness campaign with a media relations push across the UK, particularly focusing on former coalfield areas. The three month campaign notched up a total of 56 items of press coverage, ranging from radio to regional daily newspapers and national and regional business magazines, resulting in over 1.6 million people reading about the Fund and why it had been set up. Media coverage generated by the campaign was valued in excess of £40,000. During the campaign, the Fund’s website also experienced an incremental increase in hits, averaging out at over 1,000 visits per month.
