What's fresh?
We are delighted to have joined the Marketing Industry Networking (MIN), an organisation that has been launched to help creative and marketing agencies develop.
The organisation combines the Scottish Marketing Association and the Marketeer Association, which served Scotland and England respectively, and already has 2,000 members – 40 per cent of which are client-side marketeers – making it the largest trade body of its type outside of London. For more information visit www.marketingindustrynetwork.com
Freshfield has secured a top twenty place in Insider’s renowned annual table of the region’s leading PR agencies. We came a credible 16th in the north west for 2009, the highest placed Lancashire PR agency.
For the third year running Freshfield secured national TV coverage for Preston College’s A-level results celebrations yesterday.
It was an early morning start to join two featured students at their homes as they shared their nerves and excitement with Five News reporter, Tessa Chapman. Filming continued at the College throughout the morning and was broadcast nationwide on the 5pm and 7pm news bulletins, presented by Matt Barbet and Isla Traquair.
Together with extra footage on GMTV, local radio broadcasts throughout the day and coverage in The Guardian and press titles across Lancashire, the campaign generated an AVE in excess of £60,565 and reached 5.04 million people.
We are delighted to announce that we are moving.
From September 14 2009, our new address will be Derby House, 12 Winckley Square, Preston, Lancashire, PR1 3JJ (same postcode). Our phone numbers will remain the same.
Please note: On Thursday September 10, there will be some disruption to our phone lines from 12pm. However, we will be reconnected for 9am on Friday September 11. We will be available on mobiles and emails both days.
Further details will be released soon.
Welcome to in:brief, Napthens solicitors’ new magazine. The striking new A3 format includes a wide range of content with contributions from some of the region’s top businesses and movers and shakers. The first issue has some forthright views about where the economy is heading from Jonathan Diggines, Enterprise Ventures’ executive chairman and a special report on Blackburn and how it’s fairing in the recession. Issued three times a year, Freshfield’s design and editorial creation is already receiving glowing feedback from Napthens’ clients and contacts.
Curvaceous. Luscious. Flirtatious. Gorgeous. Leggy: Freshfield director Michael Gregory has been called lots of things in his PR career – and he can now officially add sexy networker to the list. Michael and Freshfield’s account director, Juliet Cort, became the first same-business pair to win Downtown Preston in Business’s infamous sexy networker award for the male and female categories, respectively.
The bottles of champagne were presented to the lovely pair at last night’s star-studded 2009 Lancashire Business Oscars at Stanley House Hotel, Mellor, in front of 150 guests.
And they celebrated in truly sexy style… by driving home sober due to work commitments the following day.
Freshfield helped the North West Aerospace Alliance achieve more than £18,000 worth (advertising value equivalent) of regional and trade print coverage to promote its presence at the Paris Air Show in June. Our work also incorporated online strategies including the creation of a blog, www.nwaablog.com, which meant for the first time the NWAA was able to update stakeholders digitally on its activities throughout the week. Highlights included a visit by Government minister for trade and industry, Lord Mervyn Davies. In total, the press coverage achieved for the show was seen by a potential audience of more than 1.6 million readers.
21 Wythenshawe school children had to watch their P’s and Q’s this week when hospitality bosses at the City of Manchester Stadium gave them a lesson in etiquette and healthy eating as part of an education initiative.
The class of eleven-year-olds from Brookway High School participated in a morning of fun filled workshops covering everything from the importance of table manners to a balanced diet and food demonstrations from chef, John Benson-Smith. The day was rounded off with the ultimate challenge – laying a three course table setting in the least amount of time.
Freshfield’s leisure PR team played an instrumental part in getting the community relations initiative off the ground, while also securing a raft of coverage in regional and trade media.
With the 2012 London Olympics on the horizon, this is an exciting time for youth sports and Freshfield’s public sector PR team has been out in force promoting the SPAR Lancashire Youth Games 2009.
Working with Lancashire Sport Partnership and James Hall & Co, the event sponsors, we have promoted 35 district events and five county finals through the local and regional press and radio stations.
The events are part of the largest sporting tournament for young people in Lancashire, bringing together more than 2,000 school pupils from 120 of the county’s primary schools.
In five months, our campaign has generated over 100 press, broadcast and online media hits, all on message celebrating youth particpation in sport.
AFC Freshfield narrowly missed out on a semi-final place at the club’s debut tournament in which they picked up their first ever points.
The Swallows were drawn in the “Group of Death” at the Taylor Patterson Charity five-a-side football tournament, held at Fylde Rugby Club, and faced strong opposition from DWF Solicitors, Hedley & Co, David Roberts and Partners (DR&P) and Taylor Patterson.
Following a disappointing 2-0 defeat in the first match against Hedley & Co, Freshfield dug out two excellent draws, firstly a nil-nil against the tournament hosts and then a 1-1 draw against DWF, thanks to a stunning equaliser from Simon Turner.
It left Freshfield needing a victory in the final group game against tournament favourites DR&P and, despite being tied at 0-0 with just four minutes remaining, Freshfield conceded three late goals as they pushed forward for the win that would have taken them into the knockout stages. DR&P eventually went on to win the trophy, beating Hedley & Co in the final, proving the strength of Group Two.
Tournament squad back row L-R: Andy Dixon, Russ Leonard, Kieran Howlett, Simon Turner, Mike Gregory. Front row L-R: Mike Stanley, Andrew Taylor.
