Freshfield’s retail PR team rose to the challenge in promoting a sought-after £2 million collection of watches for independent Blackpool jewellers, Leonard Dews. The family-owned business was the only jeweller’s in Lancashire to gain approval to host the exclusive Patek Philippe collection during its UK tour last week. Each model had vital working parts removed for display, for security reasons. The week-long campaign secured interviews on regional and local radio as well as coverage in regional lifestyle and business press.
Posted by
Simon Turner
