Process Instruments
Posted by Simon Turner in Campaign HighlightsMarch 11th, 2009
Our PR team has wrapped up a twelve month sector specific PR campaign for Process Instruments. The objectives were to help raise awareness of the niche Burnley-based manufacturer in key sector titles. Freshfield devised and implemented a media relations campaign focused on the water, chemical, paper and manufacturing industries to promote the benefits of using its water analysis instrumentation. At the end of the campaign we secured a total of 110 press articles and achieved over £30,000 worth of press coverage. Web site analytics showed that traffic had increased to Process Instruments’ website and more ‘quality’ enquiries were being made about its instrumentation and the benefits it could help companies in these sectors.
