Online Crisis
This service combines the strategic crisis communications skills of our PR team with the technical know-how of our digital specialists.
Most internet content is published instantly causing immediate damage to your reputation. And unlike print or broadcast media, online coverage is permanent. A series of negative posts can set PR eyes watering if early page search results (involving your brand) reveal a series of negative online mentions.
Many organisations witness the the online and search reputation damage as a result of the following:
• Negative posts on forums
• Negative reviews from customers, bloggers or journalists
• Negative coverage from a digital edition of a newspaper / magazine
• Negative mentions on social media platforms
• Online accusations
Freshfield has the capability to develop and implement online reputation plans helping to position your organisation in a balanced and fair light.
