My old mate Adam Clyne, with who I shared some brief amusing moments during our early careers working in Manchester, is someone who has always talked sense. So I read with interest his latest blog on PR Week online. Adam is commercial director at TVC Group in London. I share his latest thoughts. Take note.
For a long time I’ve been reading PR Week blogs. And in truth, some of them are making me nervous. Why?
I think the industry is in danger of becoming too focused on digital and social media – and runs the risk of ignoring more tried and tested media outlets that clients still need. Don’t get me wrong. I love social media and what it can achieve. And it is right that the industry is talking about these new innovations in the media landscape. Social media is a really important part of the PR mix. But it is just that…Part of the mix. It isn’t right for every brand or every campaign.
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