A national healthcare cleaning organisation, based in Lancashire, has appointed PR and marketing communications consultancy Freshfield to manage an integrated programme of activity.
Jigsaw Cleaning Systems, based in Preston, distributes a range of cleaning products to the healthcare industry and is launching a national initiative, campaigning for a cleaner and leaner healthcare sector. Jigsaw is also a national distributor for Wetrok Ltd, a global supplier of commercial and industrial cleaning equipment.
As part of its programme of activity, Freshfield will be looking at media relations, community engagement, partnering and social media.
To launch the campaign, Freshfield has developed a blog which highlights issues facing healthcare organisations and features regular articles from leading names in the industry, with sector statistics and opinion polls.
James Blackhurst, managing director of Jigsaw Cleaning Systems, said: “The healthcare industry is going through major change which presents challenges for cleaning to be cost effective without compromising quality. Freshfield understood our brief and we are already up and running.”
This project is the second recent healthcare appointment for Freshfield, with the addition of Springhill Care Group to its portfolio.
Simon Turner, managing director at Freshfield, said: “Jigsaw Cleaning Systems has a clear vision and we’re aiming to position it as a leader in the healthcare sector.”
Posted by
Matthew Reed
