Freshfield has been appointed by Lancashire Sport Partnership to conduct a county-wide awareness raising campaign for the SPAR Lancashire Youth Games 2010.

The announcement follows a competitive tender process and means Freshfield will be providing full PR support to the event organisers, Lancashire Schools Sport Partnership and Lancashire Sport Partnership. Main sponsors James Hall & Co are the SPAR distributors for the North of England.

The SPAR Lancashire Youth Games will run across all 14 local authority districts in Lancashire until July, bringing together more than 2,000 school pupils from 120 primary schools. The programme includes 84 district finals and six county finals events, including the SPAR Disability Youth Games 2010.