Why Freshfield
There are a number of reasons why clients choose and retain Freshfield. Here are some of them.
Specialism
Our consultants are highly qualified and have decades of experience in the disciplines of strategic communications, public relations, branding and design and online communications. But just as significantly, they are experts in the wide range of industries and sectors in which our clients operate. We only act for companies in these sectors. That means we understand your industry. We know what drives your business. And we know what you need to be successful.
The value of success
We’re only as good as our work. We combine strategy, creativity and endeavour to deliver the best results. It’s what we are all about; helping clients communicate more successfully than ever before. That’s why we have a formidable client retention rate. But don’t just take our word for it, ask our clients.
Public Relations Consultants Association (PRCA) accredited
We’re members of the PRCA and hold its coveted Consultancy Management Standard. We’re the only member in Lancashire and one of 11 in the North West. PRCA membership is a voluntary process, not compulsory. We have invested money and time to give our clients peace of mind that they are buying a professional service from a PR consultancy that’s committed to excellence. Clients have the assurance that all CMS-accredited PR agencies are well-run businesses that adopt best practices in all areas of their organisation.
Outstanding client service
We get under the skin of clients and soon become trusted advisers of choice – an extension of their team or even board in many cases. We’re robust with our systems and procedures, meaning our ship is very tightly run. This allows our people to focus on what they do best – help clients. We’ll be predictbale in delivering results and unpredictable in delivering nice surprises.
Clients trust us
We have our own guiding principles:
• We act with total professionalism and integrity at all times
• We listen to you and work with you as business partners
• We give honest advice
• We do what we say we will do
• We seek to provide best value and use best practice in all our dealings.
Integration
We’ve been more than just a PR consultancy since day one. We offer a diverse range of services and programmes using our depth of experience in strategic communications, public relations, branding and design and online communications. This means our clients gain a holistic and consistent approach to communications that is also highly cost effective. Furthermore, we provide counsel at senior level to almost all of our clients, a testament to how much our clients value us.
Intelligent, considered approach
We’re big believers in strategy. For that reason we want to work with you to ensure we are choosing the most appropriate communications tools and channels to meet your business and communication goals. We listen, we seek to understand and then we offer intelligent and considered solutions. That’s the Freshfield way. And that’s the way our clients like it.
Small giants
We’re a business that has chosen to be great instead of big. We have rejected the pressure of endless growth – we just want to be the best at what we do, creating a stimulating place to work, providing great client service and making an important contribution to our communities. As a result, we’re not a big consultancy. This is not a restriction but a great strength. Clients get the expertise found at larger firms plus the benefit of small, passionate teams, and best value.
No fluff
You don’t get fluff at Freshfield. You won’t find self-importance, pretence or attitudes. We’re professional advisers, down-to-earth folk. Sure, we have our creative moments but everything is created and delivered with your strategy in mind.

