Following on from the Government’s recent announcement that confirmed all employers, no matter how small, will have to offer a company pension scheme to their staff, Freshfield has created and launched a new pension advisory brand for a leading financial services group.
TP NEST Services is a specialist product run by the employee benefits division of North West-based Taylor Patterson. The new identity will cover a full range of marketing materials both on and offline, supporting the group’s business development activities. NEST stands for National Employment Savings Trust, the name of the new Government scheme available to employers.
A spokesperson for Taylor Patterson said: “Freshfield’s knowledge of the professional and financial services arena is first class and they have delivered a project which is already achieving results.”
Freshfield provides a full marketing communications support function to Taylor Patterson including strategic consultancy, branding and design, media relations and digital communications.
Posted by
Andrew Taylor
