UEFA Cup Final
Posted by Simon Turner in Campaign HighlightsMay 23rd, 2008
To celebrate the UEFA Cup Final being held at City of Manchester Stadium, Freshfield worked with City’s conference and events team to mastermind the ‘pie-fect’ reception for international footie fans.
Stadium chef, John Benson-Smith created a one-off, bite-sized, Lancashire Hot Pot pie to showcase Manchester’s culinary heritage – creating the perfect football fodder for a post match snack for 1,000 hospitality guests in the ground’s marquee.
The Pie formed the centrepiece of a Manchester hors d’Oeuvres platter which also featured bite sized portion’s of the region’s dishes including; Lancashire Ham and Egg Pie, Manchester Tart and Manchester Eccles Cakes.
Our PR team planned a comprehensive campaign to achieve national and regional coverage in the broadcast and print media for the pie and its creator, John Benson-Smith.
