Hi. This is the home of the latest Freshfield news as well as insights and thinking from the FF team.
Fresh thinking
Separating health and safety’s myth and reality
Snow brings out best and worst of crisis management
What’s in a name? Trademark disputes, PR and reputation management
Wikileaks drama shows need for effective crisis comms
Social media results will prove doubters wrong
Yeo Valley brand repositioning hits the right note
Standing out from the crowd in PR sector
The meaning of colour in branding
What is the best TV advert of all time?
Comms has big role in overcoming education cuts
Convergence is king
Why defining PR is like searching for the Holy Grail
A man, a plan and a crisis
Banks must listen to customers and tailor comms accordingly
Turn the TV on son…
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