CRM and Data Strategy
Customer Relationship Management (CRM) and a good data strategy is a critical component of any successful marketing structure.
An effective CRM platform can be worth its weight in gold. Being able to correctly store and analyse customer data, sales pipeline and marketing activity is critical to a growing business. Using CRM processes to gather data about customers’ likes and dislikes allows you to target specific customers with specific items that they are likely to have an interest in. This data is priceless and should be at the core of your marketing strategy.
At Freshfield we have experience of helping customers fight through the noise to create clean and effective data storage strategies. We will be able to work with you to help you understand what data should be collected, how it should be stored for effective use, and the best way to analyse the data, giving you confidence that you are targeting the right people at the right time.
Since the inception of GDPR, many businesses are still failing to make sense of how they can use their data for marketing in a legal and compliant manner. Our inhouse team has many years’ experience working in highly regulated environments where GDPR compliance is highly stringent. We can help you make sense of the data protection guidelines.
How we can help
- CRM platforms and audits
- Customer data sets and analysis
- Sales funnels and reporting
- Persona mapping
- Marketing within GDPR guidelines
- Consent and opt in data stores
- Email marketing
If you have a specific challenge and need our help, please speak to one our specialists today.
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Get in touch
If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.