“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While Jon Wanamaker famously quoted this in the early 80s, even with the help of marketing analytics, many organisations still feel the same way.
At Freshfield, we believe what can be measured through the data can ultimately be improved. Many clients come to us and ask where to start with their marketing analytics. Some clients want their sales and marketing budgets to work better for them, but mining data for insights can be like looking for a needle in a haystack if you don’t have the right tools.
Our inhouse digital professionals work with inhouse marketing teams, chief marketing officers and business owners to help clarify what data is to be analysed and what output do they want to see from the marketing analysis. This could be better lead conversions, better lead generations, more website traffic or more online purchases.
With the right marketing analytics tool, you can also go beyond simple A/B tests to determine the impact of new messaging tactics or advertising strategies across channels. This holistic view allows you to make decisions that will increase the ROI of your marketing efforts and justify marketing spend.
With insight into which channels are performing well (and which are delivering poor results), we can recommend which struggling channels need reducing and which top performing channels need doubling down. Making the most of your best assets.
How we can help
- Google analytics
- Campaign reports
- Social media analysis
- Data interrogation
- Management information reports
- Marketing analytics training
If you have a specific challenge and need our help, please speak to one our specialists today.
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Get in touch
If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.