Communications Strategy

A person using a pen and notebook to create a communications strategy

Whether it’s creating a company-wide communications programme or plotting a fixed-term campaign, Freshfield can create a well-considered and clear strategy, which will be the golden thread of your PR and communications activity.

When creating a winning strategy, we work closely with leadership and marketing teams, investing time in getting to know them, their eco-system and what the reality is. Our discovery phase also involves our fellow brand strategy and development advisers who can advise on purpose, values and brand narrative development.

We start with the end in mind setting clear goals and clarity on how we will measure.

We bring fresh insight to determine one of the most important steps of any strategy; the target audience. Who are the people we are trying to move and how will we reach them?

The Freshfield team craft clear and creative messages and narratives, which form the bedrock of our activity. We’ll also create a defined channel strategy covering media relations, influencers, social media and partnerships.

The anchor of our delivery model is a robust planning framework, using editorial planning schedules to ensure we bring machine-like discipline to programme and timetable management.

We believe developing a communication strategy is a perfect internal engagement opportunity, bringing together key internal constituents to co-create a fully aligned strategy, a foundation for real impact.

How we can help

  • PR and communications strategy
  • Brand narrative development
  • Internal communications workshops
  • Audience research
  • Message development
  • Creative campaign direction
  • Campaign planning

If you have a specific challenge and need our help, please speak to one our specialists today.

Get in touch

Get in touch

If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.

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