With businesses battling ongoing employment law red tape, Freshfield has helped launch a new dedicated service for Lancashire law firm, Harrison Drury Solicitors.
For businesses that sign up to the insurance-backed service, called HR Compass, potential costs of legal fees, claims and settlements arising from employment disputes will be covered.
Freshfield’s branding and design team created a new corporate identity, as well as marketing collateral which was implemented across digital channels.
Harrison Drury has run a series of joint seminars with professional intermediaries to launch the new service to great effect with Freshfield providing media relations support to each event.
Roger Spence, employment law partner at Harrison Drury, said: “The service aims to help employers remove the burden and risk of employment legislation.
“The campaign has been a real success to date with many of our existing clients signing up to the scheme and a good pipeline of enquiries.
“The branding is simple and effective. Again, we are delighted with Freshfield’s efforts.”
Freshfield provides a full marketing communications support function to Harrison Drury and many law firms across the north. This includes communications planning, branding and design, media relations and digital communications.