PHX - Apprentices

Training specialist appoints Freshfield

North West training provider PHX Training has appointed Freshfield to raise its profile in the region and across the UK.

Kendal-based PHX Training – which has a 46-strong team of trainers – offers wide-ranging online resources and training facilities at centres across the North West in Barrow-in-Furness, Blackpool, Kendal, Millom, Morecambe, Penrith, Southport and Workington.

Following an internal communications programme, Freshfield will deliver an integrated media relations campaign supporting PHX’s offering in Government-backed training programmes including apprenticeships to help get people back into work.

Dan Scott, managing director at PHX Training said: “We are impressed with what Freshfield achieves for its clients and so when we decided embark upon a PR programme it was a natural choice.

“We operate in a strong, competitive market and Freshfield will help us differentiate ourselves and build our brand at an important time for the business.”

Paul Tustin, Freshfield client director, said: “Our team will be using a combination of media relations, content marketing and social media to position PHX Training as a leader in its key operating areas across the region and the UK.”

Written by Paul Tustin, at Freshfield

For more information, please contact Paul or the Freshfield team on 01772 888400.

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