Freshfield has made digital marketing specialist Alice Davies the latest addition to its team.

Alice, whose specialisms include content marketing, SEO, and digital strategy, joins as senior digital marketing and content executive.

Her previous experience includes roles with creative agency Heckford, web design agency Fat Media, and digital agency Clicky Media.

Simon Turner, managing director of Freshfield, said: “Alice has some great experience and a deep digital knowledge which will be invaluable to our clients.

“She brings new skills, thinking and energy to the business. This is all part of us continuing to strengthen our digital marketing offering. It means we can offer clients better insights into their target audiences and how they can improve their marketing activity to connect with those audiences.”

Alice added: “Freshfield invests heavily in its CPD programme and that’s something that really appealed to me, as well as the opportunity to be part of a wider team in a full service marketing environment. The agency has a determination to make a real difference to its clients.”

Freshfield now has a 20-strong team of marketing experts, covering public relations, marketing consultancy, content marketing, social media, branding and design, digital development and search.

A bit more about Alice…

As well as her digital knowledge, Alice also brings a Midlands twang to the office, being a native of Dudley.

She has a degree in Creative Writing & English Literature and a Masters in Modern & Contemporary fiction.

Before embarking on a career in digital marketing, Alice also briefly worked as an examination marker, bartender, and orchestral assistant. She’s played the violin for 18 years.

Her other interests include feminism, dystopian fiction, AC/DC, classical music, Prosecco, and vegetarianism.