Freshfield adds Danny Hooton to branding and design team

Freshfield has recruited Danny Hooton to its branding and design team following a host of new instructions.

Danny has joined the firm as a branding and design executive from PricewaterhouseCoopers, where he occupied an in-house design role in Vancouver, Canada.

Freshfield managing director, Simon Turner, said: “We’ve been working with a lot of organisations in the last two years on brand repositioning and development and this specialist aspect of our business continues to grow.

“Danny has a real grasp of the strategic importance of design and his sector experience is a good fit for us.”

Freshfield’s branding and design department specialises in brand creation and management, lead generation campaigns, marketing literature and digital projects.

It has specialist expertise in the sectors of Built Environment, Business and Professional Services, Public Sector and Education, and Retail and Leisure.