Freshfield appointed to deliver brand communications campaign for Stanley Land and Homes

Freshfield has been appointed by award-winning housing provider, Cheshire-based Stanley Land and Homes, to deliver a brand communications campaign. 

We were initially appointed by Stanley to undertake a Fresh Eyes consultancy project – a process that led to the development of a more powerful verbal identity and new website. 

Our team will now work with Stanley to tell the story of the company’s work to deliver vital new affordable housing in partnership with registered providers across the North of England. 

Chris Curtis, director of Stanley Land and Homes, comments: “The team at Freshfield has helped bring real clarity to how we tell our story and communicate with the people and audiences that matter to us.  

“We’ve already seen fantastic results in a short amount of time – better engagement and more meaningful conversations. Freshfield’s work is helping us to grow our reputation as a trusted partner to the housing sector, delivering real change for people and communities.” 

Simon Turner, Freshfield CEO, added: “Stanley’s leadership team has a clear vision and specialism and we’ve enjoyed working with the team to bring clarity to its brand narrative.  Through its work, Stanley helps change places and communities, making the communications brief a rewarding one. We look forward to telling its story, helping the team build new relationships. 

Tasked with bringing clarity Stanley’s narrative, Freshfield worked with the senior team to develop a new verbal identity for use with clients and professional partners and across all marketing channels. 

This process included a name change from Stanley Investments to Stanley Land and Homes, better reflecting the direction and purpose of the company while ensuring familiarity for existing clients. The new website displays the refreshed identity as well as the wider social, economic and environmental benefits the company delivers through its work. 

For the next phase, Freshfield is providing strategic PR and communications support across media relations, content marketing and social media management. 

Stanley is an established land buying and development company, that helps registered providers deliver vital new affordable homes in locations such as Greater Manchester, Merseyside, Cheshire and Lancashire. The company was awarded ‘SME of the Year’ at the 2023 Northern Housing Awards. 

Pictured above: Left to right – Chris Curtis (Stanley Land and Homes) with Lauren Johnson (Holmpatrick Developments), Paul Carhart (Chief executive of Wirral Methodist Housing Association) and Neil Hughes (Stanley Land and Homes) during handover of new flats in Rock Ferry