Freshfield hires Gina Millson from UKRD Group

Freshfield has boosted its PR team after recruiting experienced broadcast journalist, Gina Millson, from The Bee / 2br.

Gina joins as PR Executive from UKRD’s Lancashire-based radio stations The Bee and 2br where she was assistant news editor. She has 15 years experience of journalism – both print and broadcast.

Gina will join a number of former regional and national journalists in Freshfield’s PR team working across a range of PR, content marketing and social media programmes. She will also focus on helping clients maximise opportunities presented by audio and video content.

Freshfield managing director, Simon Turner, said: “Modern successful marketing communications depend upon the delivery of high quality written, visual and audio content. Gina’s extensive broadcast media experience will be invaluable in allowing us to deliver joined-up communications campaigns. Gina is a versatile specialist with strong skills in offline, broadcast and social media.”

Gina added: “Freshfield has a fantastic reputation in the media world for the quality of its work, responsiveness and investment in people development. I was really impressed with how the organisation understands and embraces core values and am excited to be joining the business.”