Freshfield lands Super-Click global PR brief

Simon Turner Freshfield Managing Director

Published by Simon Turner,
Chief Executive & Group Client Director at Freshfield

Freshfield has won a global contract to promote Super-Click – dubbed the most versatile click-flooring system in the world.

Following a competitive pitch, Freshfield was handed the brief to help Lancashire-based Super-Click International, which manages the Super-Click brand, build relationships with flooring distributors in the key territories of Asia, Central and South America, the Middle East, Africa and Australasia.

Super-Click is one of the world’s most versatile LVT (Luxury Vinyl Tile) floating floor systems. It differs from other flooring thanks to a unique locking mechanism, offering superior locking strength combined with ease and speed of installation.

Freshfield is advising Super-Click International on brand development, while a traditional and digital PR campaign will focus on supporting Super-Click’s presence at four key flooring trade exhibitions in Dubai, Hannover, Las Vegas and Shanghai. Freshfield will attend the exhibitions overseeing media relations activity.

Simon Turner, managing director of Freshfield, said: “There are huge global opportunities for the Super-Click brand and we are looking forward to working in partnership to bring them to fruition. The international aspect of the brief provides exciting opportunities for Freshfield too allowing us to demonstrate our cross-border expertise and integrated approach.”

Stewart Procter, chief executive of UK-based Super-Click International, said: “We were very impressed with Freshfield’s strategic integrated thinking and its understanding of our requirements. Freshfield’s work is already driving a positive response from our target international markets.”

In July 2011, Super-Click entered into an exclusive licensing agreement with Beauflor, a member of the BIG Group, one of Europe’s largest floorcovering manufacturing Group. Under the agreement, Beauflor will market the LVT product as Dream Click in North America, Western and Eastern Europe market, while Super-Click International will market the Super-Click brand in southern hemisphere territories.

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