Freshfield shortlisted for Best Media Relations Campaign

Freshfield has been shortlisted in the Best Media Relations Campaign category for the 2011 How-Do Public Services Communications Awards.

Freshfield has been recognised for its work to promote the 2011 SPAR Lancashire Youth Games – the largest youth sports programme in the county.

The Games feature 112 district finals and nine county finals, including a special schools’ swimming gala and the high-profile SPAR Lancashire Disability Youth Games, bringing together more than 10,000 primary school pupils from 14 local authority districts.

The media relations campaign is devised to encourage more young people to take part in the Games. As part of a six-month campaign, Freshfield was briefed to help gain £100,000 worth of media coverage and to ensure events from all 14 local and unitary councils across Lancashire were profiled.

Simon Turner, managing director of Freshfield, said: “This was the third year running we have helped to publicise the SPAR Lancashire Youth Games and each year the number of participating schools and pupils has grown significantly. This time we were able to successfully deliver 200 pieces of ‘on message’ coverage.”

The How-Do Public Services Communications Awards feature 18 different categories to celebrate excellence in public service communication.

How-Do serves the media and creative industries in the North West, offering news, opinion and resources for those working in all aspects of media, marketing, PR and advertising in the region.