Freshfield shortlisted for Northern Marketing Awards

Freshfield has been shortlisted for this year’s Northern Marketing Awards alongside client Lancashire County Council for a marketing campaign to support Lancashire business owners through the coronavirus pandemic.

We have reached the final five entries in the Best B2B Campaign category for our work with Lancashire County Council’s £6m Business Growth Hub, Boost.

Freshfield devised and ran #AskForHelp campaign which transformed the Growth Hub into a support service dedicated to helping worried business owners impacted by coronavirus.

#AskForHelp was also Highly Commended at last month’s Prolific North Awards in the B2B Integrated Campaign of the Year category.

The fully integrated campaign included repositioning Boost’s website to include a business advice hub and a multi-channel marketing campaign to encourage people to ring Boost’s support helpline and ask for help on issues surrounding finance, continuity and health and safety.

The #AskForHelp service has helped over 7,000 people. Freshfield also engaged with more than 300 of Boost’s partners to help them work with Boost to promote the campaign.

Freshfield’s managing director Simon Turner said: “It’s great to be recognised again for the key role we have played in #AskForHelp alongside Lancashire County Council and partners. Being recognised in two separate awards shows the importance of #AskForHelp to the Lancashire business community in its time of need.

“We repositioned an entire Growth Hub from providing growth support to resilience support in just four working days through constant communication and a willingness from everyone involved to support Lancashire.”

Andrew Leeming, programme manager, Boost, said; “The business community has faced unprecedented challenges over the past seven months. Working with Freshfield we were able to offer a helping hand to all who needed it through a simple message, ‘you are not alone, ask for help’.

“This was a huge marketing challenge given the timescales. The speed and quality with which Freshfield delivered the campaign is wholly worthy of the recognition it is receiving.”

This year’s Northern Marketing Awards will be held virtually with a watch party on November 3.