Freshfield shortlisted in prestigious industry awards

Northern Robotics Network Launch
Simon Turner Freshfield Managing Director

Written by Simon Turner,
Chief Executive & Group Client Director at Freshfield

Freshfield has been shortlisted for the prestigious PRMoment Awards for its work showcasing the launch of the Northern Robotics Network.

The agency has been named in the media relations campaign of the year category for its programme entitled Bringing the Northern Robotics Campaign to Life.

Live national broadcast TV and radio, along with online, social media and video were used to bring home the messages of the launch on behalf of the North West Aerospace Alliance and partner organisations.

Live interviews were broadcast from the launch of the network at MediaCityUK, Salford, on BBC Breakfast, Sky News BBC North West Tonight, Granada Reports and BBC Radio 5Live.

In all, there were 47 pieces of media coverage including multiple broadcasts, with an estimated total audience reach of 40.9 million people across the UK throughout the launch and post-launch period.

Simon Turner, Freshfield managing director, said: “It’s great to have our work recognised by our industry peers at this level. This campaign demonstrates how it is possible to achieve such high impact using the diverse range of channels available to us.”

The PRMoment Awards celebrate excellence and recognise and reward outstanding campaigns and talent in the UK PR and Communications sector. The winners will be revealed in Manchester on March 9, 2016.

Read more about how Freshfield put the new robotic and autonomous systems technology under the national spotlight here.

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